What does SEO mean to a dental practice? Most businesses including dental practice are always on the lookout for the best SEO for dentists and other marketing options. While it is important to offer referral incentives or use print marketing materials or pay for TV/radio commercials what you need to remember is SEO.
Search engine optimization for dentists employs unique strategies to make their website easily searchable by their patients and potential patients.
What Are the SEO Rules Dentists Need to Know?
Typically SEO for dentists are local-centric, so when local search engines find a business, it utilizes tools to enable you to achieve the ranking with all your data aligned flawlessly online. A dentist should also be aware of the ins and outs of online marketing. He should know the SEO rules dentists need to know.
Here Are Some Tips for Improving SEO for Dentists
1. Optimizing Your Local Listings for Accuracy and Consistency
Accuracy means, all your business data has to be mastered and validated appropriately to fit the local landscape. There must be no inaccuracies, and all data must point to the same firm. Otherwise, these means disaster to your Google ranking.
Consistency means your business information must be the same across all platforms. If your clinic is located at 2 Glendale street on your website, it must be the same on your Facebook page. Everywhere your business is searched it has the same information. This may take a time to ensure that everything is consistent but the effort is worth it.
2. Engage with Your Patients on Social Media
It is a good strategy to have your website, but did you know that some dentists don’t have one? What some dentists utilize are their Facebook pages. They use it as a dedicated internet site, engaging with their patients and potential patients through social media. Respond to their queries sent through your social media platforms. Google will send signals that you are active on social media and it improves your ranking.
Aside from social media, your business must be present in the directory services and listings. Just by finding for a dental clinic, they can find your information in social pages and directory listings.
3. Campaign for Review from Your Patients
Those who will search Google will easily find online reviews. Ask them to give a review for your practice and also a testimonial for your website. Reviews are important online because when a potential patient sees a 5-star review for you, then they readily believe that review, enough for you to get leads and conversion.
4. Utilize Hyperlocal SEO
Use the colloquial name for your neighborhood to help differentiate your practice from your competitors. Adding the name of your neighborhood at the end of your Google My Business page like this helps: “Dr. Ronald White Orthodontics San Jose District”. Mention the neighborhood name within the text on your website. You also need to update your title tags on your website. Update everything to be consistent with all the other information anywhere on any platform.
Following the standard SEO for dentists spikes up leads and conversions to your practice and thrives if best practices are put into the account. For those who wants to become a dentist, the things you learn here will surely help your clinic in the future.